Business - Social Media Marketing, Associate of Applied Science
Degree
Associate of Applied Science
Overview
Social Media Marketing jobs outnumber qualified candidates. Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.
Apply to LDSBC
Career Opportunities
Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their own career in Social Media Marketing, there are really four main career paths students could focus on:
- Content Creation
- Customer Service
- Advertising/Customer Advocacy
- Analytics
Learning Outcomes
Upon completion of the program, successful graduates will be able to:
- Confirm personal testimony in the restored gospel of Jesus Christ.
- Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner.
- Communicate effectively using written and verbal presentation principles.
- Construct new knowledge using technology and information resource tools.
- Comprehend and think critically to solve problems.
- Cultivate a strong, professional work ethic and lifelong learning opportunities.
- Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies.
- Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
- Create a highly-engaged social community of empowered brand advocates.
- Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention.
- Prove the ROI of campaigns and marketing initiatives.
- Create relevant and engaging content in the form of copy, pictures, videos, and infographics.
- Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations.
- Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices, and trends.
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Religion Courses
REL Two cornerstone religion courses (4 credit hours)
REL 200 | The Eternal Family | 2 credits |
REL 225 | Foundations of the Restoration | 2 credits |
REL 250 | Jesus Christ & Everlast Gospel | 2 credits |
REL 275 | Teach & Doct of Book of Mormon | 2 credits |
REL Two additional religion courses (4 credit hours)
College-wide Courses
COM 122 | Interpersonal Communications | 3 credits |
ENG 101 | Intro. to College Writing | 3 credits |
ENG 220 | Professional Bus Comm | 3 credits |
FIN 101 | Personal Finance | 3 credits |
| Total Credit Hours: | 12 |
Program Core Courses
ENTR 150 | Entrepreneurship | 3 credits |
IT 110 | Introduction to Business Tech | 3 credits |
BUS 101 | Survey of Business | 3 credits |
SMM 105 | Intro to Social Media Mktg | 3 credits |
SMM 120 | Social Media Mkt Strategy I | 3 credits |
SMM 130 | Social Media Mktg Content I | 3 credits |
SMM 140 | SMM Web Management | 3 credits |
SMM 150 | Social Media Mktg Analytics | 3 credits |
SMM 160 | SMM Advocacy & Adverstising | 3 credits |
SMM 199 | Social Media Mkgt Lecture Ser | 1 credits |
SMM 210 | Social Media Mkgt Strategy II | 3 credits |
SMM 296 | Social Media Mkgt e-Portfolio | 1 credits |
SMM 299 | Social Media Mktg Internship | 2 credits |
| Total Credit Hours: | 34 |
Electives
Select from the following:
BAP 201 | Adv Bus Computer Applications | 3 credits |
BUS 201 | Principles of Management | 3 credits |
ENTR 210 | Launch & Learn | 3 credits |
ENTR 290 | Business Modeling | 3 credits |
PM 140 | Intro to Project Management | 3 credits |
SELL 120 | Introduction to Sales | 3 credits |
| Total Credit Hours: | 3 |
Badge
Options include: Hootsuite certifications, Google Analytics or Adwords and Facebook Blueprint. levels of badges; Blitz Metrics Certificates; Google and Google Partners Analytics, Adwords and/or Advertising Certificates
Total Credit Hours: 57
Recommended Sequence of Courses
Depending upon the number of preparatory courses a student must take, an additional semester may be required to complete the program.
First Semester
BUS 101 | Survey of Business | 3 credits |
COM 122 | Interpersonal Communications | 3 credits |
ENG 101 | Intro. to College Writing | 3 credits |
SMM 105 | Intro to Social Media Mktg | 3 credits |
Religion | Cornerstone Religion course | 2 credits |
| Total Credit Hours: | 14 |
Second Semester
ENG 220 | Professional Bus Comm | 3 credits |
FIN 101 | Personal Finance | 3 credits |
IT 110 | Introduction to Business Tech | 3 credits |
SMM 120 | Social Media Mkt Strategy I | 3 credits |
SMM 199 | Social Media Mkgt Lecture Ser | 1 credits |
Religion | Cornerstone Religion course | 2 credits |
| Total Credit Hours: | 15 |
Third Semester
ENTR 150 | Entrepreneurship | 3 credits |
SMM 130 | Social Media Mktg Content I | 3 credits |
SMM 140 | SMM Web Management | 3 credits |
SMM 296 | Social Media Mkgt e-Portfolio | 1 credits |
Elective | ELECTIVE | 3 credits |
Religion | Cornerstone or Religion Elective | 2 credits |
| Total Credit Hours: | 15 |
Fourth Semester
SMM 150 | Social Media Mktg Analytics | 3 credits |
SMM 160 | SMM Advocacy & Adverstising | 3 credits |
SMM 210 | Social Media Mkgt Strategy II | 3 credits |
SMM 299 | Social Media Mktg Internship | 2 credits |
Religion | Cornerstone or Religion Elective | 2 credits |
| Total Credit Hours: | 13 |
Graduation Requirements
- Minimum of 57 total semester credit hours as outlined
- Grade of C or better in all core courses
- Cumulative grade-point average of 2.0 or higher
- 2 cornerstone religion courses, 2 additional elective religion courses
Business - Social Media Marketing, Associate of Applied Science
Degree
Associate of Applied Science
Overview
Social Media Marketing jobs outnumber qualified candidates. Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.
Apply to LDSBC
Career Opportunities
Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their own career in Social Media Marketing, there are really four main career paths students could focus on:
- Content Creation
- Customer Service
- Advertising/Customer Advocacy
- Analytics
Learning Outcomes
Upon completion of the program, successful graduates will be able to:
- Confirm personal testimony in the restored gospel of Jesus Christ.
- Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner.
- Communicate effectively using written and verbal presentation principles.
- Construct new knowledge using technology and information resource tools.
- Comprehend and think critically to solve problems.
- Cultivate a strong, professional work ethic and lifelong learning opportunities.
- Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies.
- Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
- Create a highly-engaged social community of empowered brand advocates.
- Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention.
- Prove the ROI of campaigns and marketing initiatives.
- Create relevant and engaging content in the form of copy, pictures, videos, and infographics.
- Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations.
- Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices, and trends.
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Religion Courses
REL Two cornerstone religion courses (4 credit hours)
REL 200 | The Eternal Family | 2 credits |
REL 225 | Foundations of the Restoration | 2 credits |
REL 250 | Jesus Christ & Everlast Gospel | 2 credits |
REL 275 | Teach & Doct of Book of Mormon | 2 credits |
REL Two additional religion courses (4 credit hours)
College-wide Courses
COM 122 | Interpersonal Communications | 3 credits |
ENG 101 | Intro. to College Writing | 3 credits |
ENG 220 | Professional Bus Comm | 3 credits |
FIN 101 | Personal Finance | 3 credits |
Total Credit Hours: | 12 |
Program Core Courses
ENTR 150 | Entrepreneurship | 3 credits |
IT 110 | Introduction to Business Tech | 3 credits |
BUS 101 | Survey of Business | 3 credits |
SMM 105 | Intro to Social Media Mktg | 3 credits |
SMM 120 | Social Media Mkt Strategy I | 3 credits |
SMM 130 | Social Media Mktg Content I | 3 credits |
SMM 140 | SMM Web Management | 3 credits |
SMM 150 | Social Media Mktg Analytics | 3 credits |
SMM 160 | SMM Advocacy & Adverstising | 3 credits |
SMM 199 | Social Media Mkgt Lecture Ser | 1 credits |
SMM 210 | Social Media Mkgt Strategy II | 3 credits |
SMM 296 | Social Media Mkgt e-Portfolio | 1 credits |
SMM 299 | Social Media Mktg Internship | 2 credits |
Total Credit Hours: | 34 |
Electives
Select from the following:
BAP 201 | Adv Bus Computer Applications | 3 credits |
BUS 201 | Principles of Management | 3 credits |
ENTR 210 | Launch & Learn | 3 credits |
ENTR 290 | Business Modeling | 3 credits |
PM 140 | Intro to Project Management | 3 credits |
SELL 120 | Introduction to Sales | 3 credits |
Total Credit Hours: | 3 |
Badge
Options include: Hootsuite certifications, Google Analytics or Adwords and Facebook Blueprint. levels of badges; Blitz Metrics Certificates; Google and Google Partners Analytics, Adwords and/or Advertising Certificates
Total Credit Hours: 57
Recommended Sequence of Courses
Depending upon the number of preparatory courses a student must take, an additional semester may be required to complete the program.
First Semester
BUS 101 | Survey of Business | 3 credits |
COM 122 | Interpersonal Communications | 3 credits |
ENG 101 | Intro. to College Writing | 3 credits |
SMM 105 | Intro to Social Media Mktg | 3 credits |
Religion
| Cornerstone Religion course | 2 credits |
Total Credit Hours: | 14 |
Second Semester
ENG 220 | Professional Bus Comm | 3 credits |
FIN 101 | Personal Finance | 3 credits |
IT 110 | Introduction to Business Tech | 3 credits |
SMM 120 | Social Media Mkt Strategy I | 3 credits |
SMM 199 | Social Media Mkgt Lecture Ser | 1 credits |
Religion
| Cornerstone Religion course | 2 credits |
Total Credit Hours: | 15 |
Third Semester
ENTR 150 | Entrepreneurship | 3 credits |
SMM 130 | Social Media Mktg Content I | 3 credits |
SMM 140 | SMM Web Management | 3 credits |
SMM 296 | Social Media Mkgt e-Portfolio | 1 credits |
Elective
| ELECTIVE | 3 credits |
Religion
| Cornerstone or Religion Elective | 2 credits |
Total Credit Hours: | 15 |
Fourth Semester
SMM 150 | Social Media Mktg Analytics | 3 credits |
SMM 160 | SMM Advocacy & Adverstising | 3 credits |
SMM 210 | Social Media Mkgt Strategy II | 3 credits |
SMM 299 | Social Media Mktg Internship | 2 credits |
Religion
| Cornerstone or Religion Elective | 2 credits |
Total Credit Hours: | 13 |
Graduation Requirements
- Minimum of 57 total semester credit hours as outlined
- Grade of C or better in all core courses
- Cumulative grade-point average of 2.0 or higher
- 2 cornerstone religion courses, 2 additional elective religion courses