Business - Professional Sales, Certificate
Overview
For those with an ability to sell, the field offers strong employment opportunities. Success requires hard work, persistence, and an understanding of fundamental skills. The successful graduate can find employment in a wide variety of markets, such as retail, real estate, commercial, and business-to-business. Sales professionals can advance in their organizations, switch to related positions such as marketing, or become independent business owners. Students interested in marketing or entrepreneurship may wish to add a Professional Sales Certificate to their two-year program.
Career preparation includes training in three critical areas:
- Understanding the sales process, including knowing how to qualify leads.
- Establishing a work ethic that leads to a successful sales career.
- Building and maintaining the relationship between customers and salespeople.
This is an excellent quick entry into the job market with strong earning potential. In business, nothing happens until a sale is made. The sales force is the direct link between the customer and the company. Our program targets individuals who show aptitude in the selling and leadership process
Apply to LDSBC
Career Opportunities
The Professional Sales emphasis prepares the student to enter the workforce with established sales skills and understanding of the relationship selling process. Graduates of the program are equipped to excel in the professional sales environment. This degree gives students the chance to immediately begin building their career. It also offers a viable way to pay for continued schooling.
Learning Outcomes
Upon completion of the program, successful graduates will be able to
- Confirm personal testimony in the restored gospel of Jesus Christ.
- Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner.
- Communicate effectively using written and verbal presentation principles.
- Construct new knowledge using technology and information resource tools.
- Comprehend and think critically to solve problems.
- Cultivate a strong, professional work ethic and lifelong learning opportunities.
- Demonstrate various methods of selling skills to contribute to the bottom-line success of all types of organizations and markets focusing on customer value and sales dialogue.
- Prioritize and qualify customers effectively by collecting, analyzing, and using various types of assessment procedures.
- Present effective solutions to customers’ needs using critical, creative, and practical sales skills individually and collectively as a team.
- Illustrate principled negotiating skills to develop positive solutions to conflicts in a selling environment.
- Recognize and identify sales professionalism as a key driver in the continued evolution of personal and business to business selling.
- Describe characteristics of sales careers, types of selling jobs, and the key qualifications needed for a successful sales career.
- Identify and examine the steps of the selling process.
- Recognize the role of ethics in business sales and decision making.
- Identify and demonstrate alternative ways of communicating with prospects and customers through canned presentations, written sales proposals, and organized sales dialogues and presentations.
- Build mutually satisfying relationships between buyers and sellers, by increasing the level of customer value and enhancing mutual opportunities for the customers.
- Construct effective sales strategies while identifying business and customer needs, wants, and behaviors. Develop selling skills and demonstrate proficiency in developing and delivering effective sales presentations.
- Identify customers’ objections and articulate the recommended approaches for responding to buyer’s objections.
- Capture and hold the buyer’s attention, boost the buyer’s understanding, increase the credibility of the claims, and build the buyer’s retention of information.
- Utilize technology to enhance follow-up and buyer-seller relationships by assessing customer satisfaction.
- Identify and demonstrate interpersonal relationship skills with the buyer including: listening to open-ended questions, having crucial conversations, resolving complaints and gaining agreement to solutions.
- Articulate career preparation confidently using resumes, portfolios (if applicable) and interviews
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Religion Courses
REL Two cornerstone religion courses (4 credit hours)
| REL 200 | The Eternal Family | 2 credits |
| REL 225 | Foundations of the Restoration | 2 credits |
| REL 250 | Jesus Christ & Everlast Gospel | 2 credits |
| REL 275 | Teach & Doct of Book of Mormon | 2 credits |
| Total Credit Hours: | 4 |
College-wide Courses
| COM 122 | Interpersonal Communications | 3 credits |
| ENG 101 | Intro. to College Writing | 3 credits |
| ENG 220 | Professional Bus Comm | 3 credits |
| FIN 101 | Personal Finance | 3 credits |
| Total Credit Hours: | 12 |
Program Core Courses
| BUS 101 | Survey of Business | 3 credits |
| SELL 120 | Introduction to Sales | 3 credits |
| SELL 175 | Intermediate Sales | 3 credits |
| SELL 275 | Advanced Sales | 3 credits |
| SELL 299 | Sales Internship | 2 credits |
| SMM 105 | Intro to Social Media Mktg | 3 credits |
| Total Credit Hours: | 17 |
Total Credit Hours: 33
Recommended Sequence of Courses
Depending upon the number of preparatory courses a student must take, an additional semester may be required to complete the program.
First Semester
| BUS 101 | Survey of Business | 3 credits |
| COM 122 | Interpersonal Communications | 3 credits |
| ENG 101 | Intro. to College Writing | 3 credits |
| SELL 120 | Introduction to Sales | 3 credits |
| Religion | Cornerstone Religion course | 2 credits |
| Total Credit Hours: | 14 |
Second Semester
| ENG 220 | Professional Bus Comm | 3 credits |
| FIN 101 | Personal Finance | 3 credits |
| SELL 175 | Intermediate Sales | 3 credits |
| SMM 105 | Intro to Social Media Mktg | 3 credits |
| Religion | Cornerstone Religion course | 2 credits |
| Total Credit Hours: | 14 |
Third Semester
| SELL 275 | Advanced Sales | 3 credits |
| SELL 299 | Sales Internship | 2 credits |
| Total Credit Hours: | 5 |
Graduation Requirements
- Minimum of 33 total semester credit hours as outlined
- Grade of C or better in all core courses, except SELL 120, SELL 175, and SELL 275 which require a B.
- Cumulative grade-point average of 2.0 or higher
- Complete 2 cornerstone religion courses