Business - Social Media Marketing, Associate of Applied Science

Degree

Associate of Applied Science

Overview

Social Media Marketing jobs outnumber qualified candidates. Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

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Career Opportunities

Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their own career in Social Media Marketing, there are really four main career paths students could focus on:

Content Creation
Customer Service
Advertising/Customer Advocacy
Analytics

Learning Outcomes

Upon completion of the program, successful graduates will be able to:

Confirm personal testimony in the restored gospel of Jesus Christ.
Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner.
Communicate effectively using written and verbal presentation principles.
Construct new knowledge using technology and information resource tools.
Comprehend and think critically to solve problems.
Cultivate a strong, professional work ethic and lifelong learning opportunities.
Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies.
Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
Create a highly-engaged social community of empowered brand advocates.
Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention.
Prove the ROI of campaigns and marketing initiatives.
Create relevant and engaging content in the form of copy, pictures, videos, and infographics.
Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations.
Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices, and trends.

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Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Religion Courses

Course Number	Title	Credits

REL Two cornerstone religion courses (4 credit hours)

Course Number	Title	Credits
REL 200	The Eternal Family	2 credits
REL 225	Foundations of the Restoration	2 credits
REL 250	Jesus Christ & Everlast Gospel	2 credits
REL 275	Teach & Doct of Book of Mormon	2 credits

REL Two additional religion courses (4 credit hours)

Course Number	Title	Credits
	Total Credit Hours:	8

College-wide Courses

Course Number	Title	Credits
COM 122	Interpersonal Communications	3 credits
ENG 101	Intro. to College Writing	3 credits
ENG 220	Professional Bus Comm	3 credits
FIN 101	Personal Finance	3 credits
	Total Credit Hours:	12

Program Core Courses

Course Number	Title	Credits
ENTR 150	Entrepreneurship	3 credits
IT 110	Introduction to Business Tech	3 credits
BUS 101	Survey of Business	3 credits
SMM 105	Intro to Social Media Mktg	3 credits
SMM 120	Social Media Mkt Strategy I	3 credits
SMM 130	Social Media Mktg Content I	3 credits
SMM 140	SMM Web Management	3 credits
SMM 150	Social Media Mktg Analytics	3 credits
SMM 160	SMM Advocacy & Adverstising	3 credits
SMM 199	Social Media Mkgt Lecture Ser	1 credits
SMM 210	Social Media Mkgt Strategy II	3 credits
SMM 296	Social Media Mkgt e-Portfolio	1 credits
SMM 299	Social Media Mktg Internship	2 credits
	Total Credit Hours:	34

Electives

Select from the following:

Course Number	Title	Credits
BAP 201	Adv Bus Computer Applications	3 credits
BUS 201	Principles of Management	3 credits
ENTR 210	Launch & Learn	3 credits
ENTR 290	Business Modeling	3 credits
PM 140	Intro to Project Management	3 credits
SELL 120	Introduction to Sales	3 credits
	Total Credit Hours:	3

Badge

Options include: Hootsuite certifications, Google Analytics or Adwords and Facebook Blueprint. levels of badges; Blitz Metrics Certificates; Google and Google Partners Analytics, Adwords and/or Advertising Certificates

Course Number	Title	Credits

Total Credit Hours: 57

Recommended Sequence of Courses

Depending upon the number of preparatory courses a student must take, an additional semester may be required to complete the program.

First Semester

Course Number	Title	Credits
BUS 101	Survey of Business	3 credits
COM 122	Interpersonal Communications	3 credits
ENG 101	Intro. to College Writing	3 credits
SMM 105	Intro to Social Media Mktg	3 credits
Religion	Cornerstone Religion course	2 credits
	Total Credit Hours:	14

Second Semester

Course Number	Title	Credits
ENG 220	Professional Bus Comm	3 credits
FIN 101	Personal Finance	3 credits
IT 110	Introduction to Business Tech	3 credits
SMM 120	Social Media Mkt Strategy I	3 credits
SMM 199	Social Media Mkgt Lecture Ser	1 credits
Religion	Cornerstone Religion course	2 credits
	Total Credit Hours:	15

Third Semester

Course Number	Title	Credits
ENTR 150	Entrepreneurship	3 credits
SMM 130	Social Media Mktg Content I	3 credits
SMM 140	SMM Web Management	3 credits
SMM 296	Social Media Mkgt e-Portfolio	1 credits
Elective	ELECTIVE	3 credits
Religion	Cornerstone or Religion Elective	2 credits
	Total Credit Hours:	15

Fourth Semester

Course Number	Title	Credits
SMM 150	Social Media Mktg Analytics	3 credits
SMM 160	SMM Advocacy & Adverstising	3 credits
SMM 210	Social Media Mkgt Strategy II	3 credits
SMM 299	Social Media Mktg Internship	2 credits
Religion	Cornerstone or Religion Elective	2 credits
	Total Credit Hours:	13

Graduation Requirements

Minimum of 57 total semester credit hours as outlined
Grade of C or better in all core courses
Cumulative grade-point average of 2.0 or higher
2 cornerstone religion courses, 2 additional elective religion courses