2019-2020 Academic Catalog

DM 120 Digital Marketing Strategy

Digital channels, along with the way we use them, will continue to change. However, there are foundational marketing strategy principles that will consistently guide professionals in the ever-evolving world of digital marketing. In this course students will learn to establish a Vision, set guiding and measurable digital marketing goals, identify and define Target Audiences, apply digital marketing tactics, and measure, analyze and assess results. Comprehension and application of these principles will enable students to build an effective digital marketing strategy for brands and businesses that achieves business objectives.

Credits

3 credits

Offered

Fall, Winter, Spring