2019-2020 Academic Catalog

DM 150 Digital Marketing Analytics

Good data analysis can make or break a company. Data should drive innovation, pricing, resources, and even culture. This class teaches how to capture the right data and then know what to do with it. Students will learn how to use both free and paid tools to capture and analyze data from various online platforms. The value of data and analytics is that students are much better positioned to make the right decisions. Considering that people who make decisions for the company are typically those that run the company, this class will give students a life-long standout skill.

Credits

3 credits

Offered

Fall, Winter, Spring