2019-2020 Academic Catalog

DM 160 Digital Marketing Advertising

Large brands are shifting the majority of their advertising budgets toward digital and social media. In this course you will learn what social media advertising is and its principles. You will study, at a high level, how to implement a strong social advertising strategy across Facebook, Instagram, YouTube, and more. Discover how to analyze and optimize campaigns to increase growth and conversions. You will gain hands-on experience by creating ads including images, graphics, videos, and ad copy. Using original advertisements, you will create and execute advertising campaigns on several of the platforms studied.

Credits

3 credits

Offered

Fall, Winter, Spring