2019-2020 Academic Catalog

DM 240 Digital Mobile Marketing

The massive growth of smart device usage has positioned mobile as a significant marketing channel. As more time and dollars are spent on mobile devices, brands increasingly struggle to find ways to engage with their customers. This course will teach students the history of mobile and how to use its diverse and continually evolving range of technologies to deliver marketing value. Students will learn the fundamentals of digital communication in order to develop successful and effective messaging app, email, and SMS marketing campaigns. Focusing on practical skills, case studies and hands-on projects, this course will allow students to appreciate the benefits and opportunities of mobile marketing.

Credits

3 credits

Offered

Fall, Winter, Spring