2019-2020 Academic Catalog

SMM 130 Social Media Mktg Content I

Content is king! This class helps students to become a king (or queen) of content. Understanding how to create and produce great content for all of the various marketing channels will become one of the student’s greatest skills. Learn how to identify and create great content through copy, pictures, videos, infographics, etc. Know the balance between content about yourself/your company vs. content about the customer's true needs and interests. Begin to learn the power of content driven customer advocacy and how to drive measurable results.

Credits

3 credits

Offered

Fall, Winter, Spring