2019-2020 Academic Catalog

SMM 210 Social Media Mkgt Strategy

SMM 210 serves as the capstone course of the Social Media Marketing program, building off of DM 120 and the other classes. This hands-on course is designed to provide you with the knowledge and skills necessary to succeed in the ever-changing social media world. Student’s successfully completing this class will leave with experience in the development, implementation, and management of social media campaigns. To accomplish this, you will run a semester-long campaign for a brand or business, and will engage in research, strategic planning, content creation, campaign implementation, and post-campaign analysis, for both paid and unpaid social media. If you are serious about learning how to conduct a social media campaign, this is the class for you!


3 credits


DM 105 and DM 120


Fall, Winter, Spring