Social Media Marketing Certificate
Degree
Certificate (Eligible for federal aid as a stand-alone certificate or if combined with AS degree).
Overview
Come learn through real-life experiences the strategies and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.
Career Opportunities
Companies are eager to hire people with both the strategies and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing, there are really four main career paths students could focus on:
- Content Creation
- Customer Service
- Advertising/Customer Advocacy
- Analytics
Learning Outcomes
Upon completion of the certificate, successful graduates will be able to:
- Strategically develop social media marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
- Prove the ROI of social media campaigns and marketing initiatives
- Apply marketing principles, strategies and tactics in real life situations
- Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends
Depending on elective emphasis, the following outcomes could be attained:
- Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention
- Create relevant and engaging content in the form of copy, pictures, and videos
- Apply personal branding principles exemplified by established field professionals
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Certificate Core Courses
| DM 105 | Introduction to Digital Marketing | 3 credits |
| DM 120 | Digital Marketing Strategy | 3 credits |
| DM 150 | Digital Marketing Analytics | 3 credits |
| DM 160 | Digital Marketing Advertising | 3 credits |
| CAR 201 | Career Success | 1 credit |
| Total Credit Hours: | 13 |
Certificate Elective Courses
Select a course, 3 credits
| DM 140 | Digital Marketing Web Management | 3 credits |
| SMM 130 | Social Media Marketing Content | 3 credits |
| SMM 210 | Social Media Marketing Strategy | 3 credits |
| Total Credit Hours: | 3 |
Badge
A badge is an online third-party industry training or certification. Most options are free and include: Google Analytics or Ads, Google Digital Marketing Challenge, and Moz Beginners Guide to SEO. For details on badge requirements and information on submission, please email our program TA at acad21@ensign.edu.
Total Credit Hours: 16
Graduation Requirements
1. Minimum of 16 total semester credit hours as outlined
2. Badge completed and verified by program assistants
3. Grade of C or higher in all program-specific courses
4. Cumulative grade point average of 2.0 or higher
Recommended Sequence of Courses
Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your academic advisor for assistance.
First Semester
DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits DM 150, Digital Marketing Analytics, 3 credits
Total Semester Minimum Hours 9
Second Semester (Choose two courses, 6 credits)
DM 160, Digital Marketing Advertising, 3 credits
Elective, DM 140, SMM 130, SMM 210, 3 credits
CAR 201, Career Success, 1 credit
Total Semester Minimum Hours 6
Total Social Media Marketing Certificate Minimum Credit Hours 16