SMM 120 Social Media Mkt Strategy I

Social Media channels, along with the way we use them, will continue to change. However, there are foundational marketing strategy principles that will consistently guide professionals in the ever-evolving world of Social Media Marketing. In this course students will learn to establish a Vision, set guiding and measurable Social Media Marketing Goals, identify and define Target Audiences, apply Social Media Marketing tactics, and measure, analyze and assess results. Comprehension and application of these principles will enable students to build an effective Social Media Marketing strategy for brands and businesses that achieves business objectives.


3 credits




Fall, Winter, Spring