SMM 130 Social Media Mktg Content I

Content is king! This class helps students you become a king (or queen) of content. Understanding how to create and produce great content for all of the various marketing channels will become one of the students your greatest skills. Learn how to identify and create great content through copy, pictures, videos, infographics, etc. Know the balance between content about personal/yourself/your company vs. content about the customer's true needs and interests. Begin to learn the power of content driven customer advocacy and how to drive measurable results.


3 credits




Fall, Winter, Spring