SMM 160 SMM Advocacy & Adverstising

Large brands are shifting their advertising budgets towards digital and social media. In this course students will learn what social media advertising is. Students will study, at a high level, how to implement strong social advertising strategy across Facebook, Twitter, Google+, Pinterest, Youtube, and even strategies for platforms not currently advertising such as Instagram. We’ll talk about audience growth strategy vs. conversion targeting and how to measure and optimize both. Students will learn the benefits and value of Facebook over Twitter over other social networks. Students will also learn examples of successful case studies and get to implement and experiment on your own handson campaigns.


3 credits




Fall, Winter, Spring