SMM 210 Social Media Mkgt Strategy II

SMM 210 is a case studies and campaigns class that serves as the capstone course of the Social Media Marketing program. The course builds upon the skills learned and knowledge gained from SMM 120. Students will leave this class with strong analytical and planning skills, which are essential to any social media strategy. Through in-depth study of case studies and current social media campaigns, students will hone their ability to breakdown vision, goals, target audiences, messaging and tactics, and provide an analysis on how and why the campaign was successful—or what changes could have been made to improve it. Additionally, students will run a semester-long campaign for a brand or business, from research and strategic planning to content creation, campaign execution and post-campaign analysis.


3 credits


SMM 105; SMM 120


Fall, Winter, Spring