SMM 210 Social Media Mkgt Strategy

SMM 210 serves as the capstone course of the Social Media Marketing program, building off of DM 120 and the other classes. This hands-on course is designed to provide you with the knowledge and skills necessary to succeed in the ever-changing social media world. Student’s successfully completing this class will leave with experience in the development, implementation, and management of social media campaigns. To accomplish this, you will run a semester-long campaign for a brand or business, and will engage in research, strategic planning, content creation, campaign implementation, and post-campaign analysis, for both paid and unpaid social media. If you are serious about learning how to conduct a social media campaign, this is the class for you!


3 credits


DM 105 and DM 120


Fall, Winter, Spring