Social Media Marketing - Associate of Applied Science

Degree

Associate of Applied Science (AAS)

Overview

Social Media Marketing jobs outnumber qualified candidates. Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Career Opportunities

Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their own career in Social Media Marketing, there are really four main career paths students could focus on:

Content Creation
Customer Service
Advertising/Customer Advocacy
Analytics

Learning Outcomes

Upon completion of the degree, successful graduates will be able to:

Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies
Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
Create a highly-engaged social community of empowered brand advocates
Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention
Prove the ROI of campaigns and marketing initiatives
Create relevant and engaging content in the form of copy, pictures, videos, and infographics
Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations
Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices, and trend

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Religion Courses

REL, Two cornerstone religion courses (REL 200, REL 225, REL 250, or REL 275), 4 credits
REL, Two additional Religion Courses, 4 credits

Total Religion Courses Minimum Credit Hours 8

Program Required College Courses

BAP 115, Excel and Introduction to Technology, 1 credit
CAR 101, College Success, 1 credit
CAR 201, Career Success, 1 credit

Total College-wide Courses Minimum Credit Hours 3

General Education Courses

COMM 122, Interpersonal Communications, 3 credits
ENG 101, Introduction to College Writing, 3 credits
MAT 110, College Algebra, 4 credits

Total General Education Courses Minimum Credit Hours 10

Program Core Courses

BUS 101 or ENTR 150, Survey of Business or Entrepreneurship, 3 credits
COMM 210, Mass Communication and Society, 3 credits
COMM 310, Writing for Communication Careers, 3 credits
COMM 320, Public Speaking, 3 credits
COMM 330, Digital Channel Strategy, 3 credits
DCC 180, Fundamentals of Content Creation, 3 credits
DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DM 140, Digital Marketing Web Management, 3 credits
DM 150, Digital Marketing Analytics, 3 credits
DM 160, Digital Marketing Advertising, 3 credits
SMM 130, Social Media Marketing Content, 3 credits
SMM 199, Social Media Marketing Lecture Series, 1 credit
SMM 210, Social Media Marketing Strategy, 3 credits
SMM 299, Social Media Marketing Internship, 2 credits
TAM 120, Introduction to Sales, 3 credits

Total Program Core Courses Minimum Credit Hours 45

Total Minimum Social Media Marketing (AAS) Degree Credit Hours 66

Badge

A badge is an online third-party industry training or certification. Most options are free and include: Hootsuite certifications, Google Analytics of Ads, and Facebook Blueprint (paid). For details on badge requirements and information on submission, please email our program TA at acad21@ensign.edu.

Recommended Sequence of Courses

Depending upon the number of preparatory courses required, additional semester may be required to complete the program.

First Semester

DM 105, Introduction to Digital Marketing, 3 credits
BUS 101 or ENTR 150, Survey of Business or Entrepreneurship, 3 credits
DCC 180, Fundamentals of Content Creation, 3 credits
ENG 101, Introduction to College Writing, 3 credits
BAP 115, Excel and Introduction to Technology, 1 credit
CAR 101, College Success, 1 credit
REL, Cornerstone Religion course, 2 credits

Total Minimum Semester Hours 16

Second Semester

DM 120, Digital Marketing Strategy, 3 credits
SMM 199, Social Media Marketing Lecture Series, 1 credit
TAM 120, Introduction to Sales, 3 credits
MAT 110, College Algebra, 4 credits
COMM 122, Interpersonal Communications, 3 credits
REL, Cornerstone Religion course, 2 credits

Total Minimum Semester Hours 16

Third Semester

DM 140, Digital Marketing Web Management, 3 credits
DM 150, Digital Marketing Analytics, 3 credits
DM 160, Digital Marketing Advertising, 3 credits
SMM 130, Social Media Marketing Content, 3 credits
COMM 210, Mass Communication and Society, 3 credits

Total Minimum Semester Hours 15

Fourth Semester

SMM 210, Social Media Marketing Strategy, 3 credits
CAR 201, Career Success, 1 credit
COMM 310, Writing for Communication Careers, 3 credits
COMM 320, Public Speaking, 3 credits
COMM 330, Digital Channel Strategy, 3 credits
REL, Cornerstone or Religion Elective, 2 credits

Total Minimum Semester Hours 15

Fifth Semester

SMM 299, Social Media Marketing Internship, 2 credits
REL, Cornerstone or Religion Elective, 2 credits

Total Minimum Semester Hours 4

Total Social Media Marketing (AAS) Degree Minimum Semester Hours 66

Graduation Requirements

1. Minimum of 66 total semester credit hours as outlined
2. Grade of C or higher in all core courses
3. Cumulative GPA of 2.0 or higher
4. Two cornerstone religion courses, two additional elective religion courses
5. Badge completed and verified by program assistants