Digital Marketing Certificate

Degree

Certificate (Federal aid eligible if certificate is combined with Associate of Science degree. Not eligible for federal aid as a stand-alone certificate.)

Overview

Come learn through real-life experiences the strategies and tactics it takes to launch a digital marketing campaign and career. Many digital marketers have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Career Opportunities

Companies are eager to hire people with both the strategies and skills necessary to manage their digital marketing campaigns. Some students are currently working on campaigns for larger companies while others are managing the entire marketing efforts for small to mid-sized businesses. If students plan to design their career in Digital Marketing, there are really four main career paths students could focus on:

• Content Creation
• Customer Service
• Advertising/Customer Advocacy
• Analytics

Learning Outcomes

Upon completion of the certificate, successful graduates will be able to:

• Strategically develop digital marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
• Prove the ROI of digital campaigns and marketing initiatives
• Apply marketing principles, strategies and tactics in real life situations
• Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends

Depending on elective emphasis, the following outcomes could be attained:

• Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention
• Create and execute effective mobile and search marketing campaign and plans
• Prove understanding of key technology sales methodologies

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Digital Marketing Certificate Core Courses

DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DM 150, Digital Marketing Analytics, 3 credits

Total Digital Marketing Certificate Core Courses Minimum Credit Hours 9

Digital Marketing Certificate Elective Courses (Select 2 courses, 6 credits)

DM 230, Digital Search Marketing, 3 credits
DM 240, Digital Mobile Marketing, 3 credits
TAM 195, Digital Technology Sales, 3 credits

Total Digital Marketing Certificate Elective Courses Minimum Credit Hours 6

Total Digital Marketing Certificate Minimum Certificate Hours 15

Badge

A badge is an online third-party industry training or certification. Most options are free and include: Google Analytics or Ads, Google Digital Marketing Challenge, and Moz Beginners Guide to SEO. For details on badge requirements and information on submission, please email our program TA at [e-mail].

Recommended Sequence of Courses

Depending upon the number of preparatory courses required, additional semesters may be required to complete the program.

First Semester

DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DM 150, Digital Marketing Analytics, 3 credits

Total Semester Minimum Hours 9

Second Semester

Elective, DM 230, DM 240, or TAM 195, 3 credits
Elective, DM 230, DM 240, or TAM 195, 3 credits
Badge

Total Semester Minimum Hours 6

Total Digital Marketing Certificate Minimum Credit Hours 15

Graduation Requirements

• Minimum of 15 total semester credit hours as outlined
• Badge completed and verified by program assistants
• Grade of C or higher in all core courses
• Cumulative grade point average of 2.0 or higher