Social Media Marketing - Associate of Applied Science
Degree
Associate of Applied Science (AAS)
Overview
Social Media Marketing jobs outnumber qualified candidates. Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.
Career Opportunities
Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their own career in Social Media Marketing, there are really four main career paths students could focus on:
- Content Creation
- Customer Service
- Advertising/Customer Advocacy
- Analytics
Learning Outcomes
Upon completion of the degree, successful graduates will be able to:
- Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies
- Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope
- Create a highly-engaged social community of empowered brand advocates
- Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention
- Prove the ROI of campaigns and marketing initiatives
- Create relevant and engaging content in the form of copy, pictures, videos, and infographics
- Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations
- Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices, and trend
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Religion
Religion Cornerstone Courses
Students must complete two of the following courses
| REL 200 | The Eternal Family (Cornerstone) | 2 credits |
| REL 225 | Foundations of the Restoration (Cornerstone) | 2 credits |
| REL 250 | Jesus Christ & His Everlasting Gospel (Cornerstone) | 2 credits |
| REL 275 | Teachings & Doctrine of The Book of Mormon (Cornerstone) | 2 credits |
| Total Credit Hours: | 4 |
Religion Electives
Students must complete two additional religion courses
Total Credit Hours: 8
College and Career Success
Complete both of the following
| CAR 101 | College Success | 1 credit |
| BAP 115 | Excel and Introduction to Technology | 1 credit |
| Total Credit Hours: | 2 |
Internship
| SMM 299 | Social Media Marketing Internship | 2 credits |
| Total Credit Hours: | 2 |
College Fundamentals
| COMM 122 | Interpersonal Communications | 3 credits |
| ENG 101 | Introduction to College Writing | 3 credits |
| MAT 110 | College Algebra | 4 credits |
| Total Credit Hours: | 9-10 |
Any math class >MAT 110 will satisfy the MAT 110 College Fundamentals requirement
Social Media Marketing Certificate
Certificate Core Courses
| DM 105 | Introduction to Digital Marketing | 3 credits |
| DM 120 | Digital Marketing Strategy | 3 credits |
| DM 150 | Digital Marketing Analytics | 3 credits |
| DM 160 | Digital Marketing Advertising | 3 credits |
| CAR 201 | Career Success | 1 credit |
| Total Credit Hours: | 13 |
Certificate Elective Courses
Select a course, 3 credits
| DM 140 | Digital Marketing Web Management | 3 credits |
| SMM 130 | Social Media Marketing Content | 3 credits |
| SMM 210 | Social Media Marketing Strategy | 3 credits |
| Total Credit Hours: | 3 |
Badge
A badge is an online third-party industry training or certification. Most options are free and include: Google Analytics or Ads, Google Digital Marketing Challenge, and Moz Beginners Guide to SEO. For details on badge requirements and information on submission, please email our program TA at acad21@ensign.edu.
Total Credit Hours: 16
Communication Fundamentals Certificate
| DCC 180 | Fundamentals of Content Creation | 3 credits |
| COMM 210 | Mass Communication and Society | 3 credits |
| COMM 310 | Writing for Communication Careers | 3 credits |
| COMM 320 | Public Speaking | 3 credits |
| COMM 330 | Digital Communication | 3 credits |
| Total Credit Hours: | 15 |
Additional Program Requirements
Complete 13 additional credits from the following list
| ELEC | BUS 101 or ENTR 150 | 3 credits |
| DM 140 | Digital Marketing Web Management | 3 credits |
| SMM 130 | Social Media Marketing Content | 3 credits |
| SMM 199 | Social Media Marketing Lecture Series | 1 credit |
| SMM 210 | Social Media Marketing Strategy | 3 credits |
| TAM 120 | Introduction to Sales | 3 credits |
Total Credit Hours: 13
Total Credit Hours: 65-66
Graduation Requirements
1. Minimum of 65 total semester credit hours as outlined
2. Grade of C or higher in all program-specific courses
3. Cumulative GPA of 2.0 or higher
4. Two cornerstone religion courses, two additional elective religion courses
5. Badge completed and verified by program assistants
Recommended Sequence of Courses
Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your academic advisor for assistance.
First Semester
DM 105, Introduction to Digital Marketing, 3 credits
BUS 101 or ENTR 150, Survey of Business or Entrepreneurship, 3 credits
DCC 180, Fundamentals of Content Creation, 3 credits
ENG 101, Introduction to College Writing, 3 credits
BAP 115, Excel and Introduction to Technology, 1 credit
CAR 101, College Success, 1 credit
REL, Cornerstone Religion course, 2 credits
Total Minimum Semester Hours 16
Second Semester
DM 120, Digital Marketing Strategy, 3 credits
SMM 199, Social Media Marketing Lecture Series, 1 credit
TAM 120, Introduction to Sales, 3 credits
MAT 110, College Algebra, 4 credits
COMM 122, Interpersonal Communications, 3 credits
REL, Cornerstone Religion course, 2 credits
Total Minimum Semester Hours 16
Third Semester
DM 140, Digital Marketing Web Management, 3 credits
DM 150, Digital Marketing Analytics, 3 credits
DM 160, Digital Marketing Advertising, 3 credits
SMM 130, Social Media Marketing Content, 3 credits
COMM 210, Mass Communication and Society, 3 credits
Total Minimum Semester Hours 15
Fourth Semester
SMM 210, Social Media Marketing Strategy, 3 credits
CAR 201, Career Success, 1 credit
COMM 310, Writing for Communication Careers, 3 credits
COMM 320, Public Speaking, 3 credits
COMM 330, Digital Channel Strategy, 3 credits
REL, Cornerstone or Religion Elective, 2 credits
Total Minimum Semester Hours 15
Fifth Semester
SMM 299, Social Media Marketing Internship, 2 credits
REL, Cornerstone or Religion Elective, 2 credits
Total Minimum Semester Hours 4
Total Social Media Marketing (AAS) Degree Minimum Semester Hours 65-66