Digital Marketing - Bachelor of Applied Science in Communication

Degree

Bachelor of Applied Science (BAS)

Overview

Rapid advancements in technology have changed, and will continue to change, marketing in unprecedented ways. In response to today’s demand for marketing professionals who understand and effectively use digital technologies, this degree will help students master topics like search engine marketing, mobile, web analytics, and much more. Furthermore, students will develop the capacity to design and execute digital marketing campaigns that reach targeted audiences with precision.

Career Opportunities

Companies are eager to hire people with both the strategy and skills necessary to manage their digital marketing efforts.  Students designing their career in Digital Marketing can expect to work in the following fields:

  • Omni-channel Demand Generation
  • Growth Marketing
  • Content Creation
  • Advertising/Customer Advocacy
  • Digital Analytics

Learning Outcomes

Upon completion of the degree, successful graduates will be able to:

  1. Communicate in a persuasive, legal, and ethical manner.
  2. Strategically develop and manage omni-channel digital marketing campaigns. 
  3. Utilize tools, platforms and data sources to optimize research, audience reach, conversion, and retention. 
  4. Design digital experiences that are easy and efficient. 
  5. Lead teams and serve within a team in a productive and constructive manner.

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Religion

Religion Cornerstone Courses

Complete each of the following
Course NumberTitleCredits
REL 200The Eternal Family (Cornerstone)

2 credits

REL 225Foundations of the Restoration (Cornerstone)

2 credits

REL 250Jesus Christ & His Everlasting Gospel (Cornerstone)

2 credits

REL 275Teachings & Doctrine of The Book of Mormon (Cornerstone)

2 credits

Total Credit Hours:8

Religion Electives

Complete three additional religion courses
Course NumberTitleCredits
Total Credit Hours:6

College and Career Success

Complete both of the following
Course NumberTitleCredits
CAR 101College Success

1 credit

BAP 115Excel and Introduction to Technology

1 credit

Total Credit Hours:2

Internship

Course NumberTitleCredits
COMM 499Communication Internship

2 credits

Total Credit Hours:2

General Education

Program Required General Education

Course NumberTitleCredits
COMM 122Interpersonal Communications

3 credits

ENG 101Introduction to College Writing

3 credits

ENG 201Intermediate College Writing

3 credits

MAT 252Statistics

3 credits

POLS 110American Government

3 credits

Fine Arts

Students must complete one of the following courses: 
Course NumberTitleCredits
ART 101Survey of Art History

3 credits

ART 110Survey of Visual & Performing Arts

3 credits

Total Credit Hours:3
 

Physical Sciences

Students must complete one of the following courses:
Course NumberTitleCredits
GEO 111Physical Geology, Online

3 credits

PS 120Introduction to Physical Geography

3 credits

PS 140Introduction to Physical Sciences

3 credits

Total Credit Hours:3

Social Sciences

Students must complete one of the following courses:
Course NumberTitleCredits
ANTH 101Introduction to Cultural Anthropology

3 credits

BUS 301Principles of Management

3 credits

ECON 161Microeconomics

3 credits

ECON 162Economic Principles and Problems-Macro, Online

3 credits

GEOG 130World Political Geography

3 credits

PSYCH 101Introduction to Psychology

3 credits

SOC 111Introduction to Sociology, Online

3 credits

SS 160Leadership & Human Behavior

3 credits

Total Credit Hours:3

General Education Student Choice

Students must complete one additional course from one of the following areas: (3-4 credits)

Course NumberTitleCredits
Total Credit Hours:3-4
  • American Institutions Distribution courses (3 credit hours)
  • Fine Arts Distribution courses (3 credit hours)
  • Humanities Distribution courses (3 credit hours)
  • Life Sciences Distribution courses (3 credit hours)
  • Physical Sciences Distribution courses (3 credit hours)
  • Social Sciences Distribution courses (3 credit hours)
  • Math courses: Math 110 or higher (3-4 credit hours)

Life Sciences

Students must complete one of the following courses:
Course NumberTitleCredits
LS 103Nutrition and Health

3 credits

LS 265Anatomy & Physiology

4 credits

Total Credit Hours:3-4

LS 265 is for Medical Assisting student only

 

Total Credit Hours: 30-32

Certificate 1

Select between the Technology Account Management or Digital Marking Certificates

Total Credit Hours: 15

Social Media Marketing Certificate

Course NumberTitleCredits

Certificate Core Courses

Course NumberTitleCredits
DM 105Introduction to Digital Marketing

3 credits

DM 120Digital Marketing Strategy

3 credits

DM 150Digital Marketing Analytics

3 credits

DM 160Digital Marketing Advertising

3 credits

CAR 201Career Success

1 credit

Total Credit Hours:13

Badge

A badge is an online third-party industry training or certification. Most options are free and include: Google Analytics or Ads, Google Digital Marketing Challenge, and Moz Beginners Guide to SEO. For details on badge requirements and information on submission, please email our program TA at acad21@ensign.edu.
Course NumberTitleCredits

Certificate Elective Courses

Select a course, 3 credits

Course NumberTitleCredits
DM 140Digital Marketing Web Management

3 credits

SMM 130Social Media Marketing Content

3 credits

SMM 210Social Media Marketing Strategy

3 credits

Total Credit Hours:3

Total Credit Hours: 16

Communication Fundamentals Certificate

Course NumberTitleCredits
DCC 180Fundamentals of Content Creation

3 credits

COMM 210Mass Communication and Society

3 credits

COMM 310Writing for Communication Careers

3 credits

COMM 320Public Speaking

3 credits

COMM 330Digital Communication

3 credits

Total Credit Hours:15

Communication Core Certificate

Course NumberTitleCredits
COMM 300Communication Career Workshop

1 credit

COMM 350Communication Research Methods

3 credits

COMM 360Conflict Management

3 credits

COMM 370Media Law and Ethics

3 credits

COMM 380Communication Project Management

3 credits

COMM 499Communication Internship

2 credits

Total Credit Hours:15

Digital Marketing Emphasis Courses

Course NumberTitleCredits
COMM 410Design Thinking

3 credits

COMM 420Digital Marketing Strategy II

3 credits

COMM 430Conversion Rate Optimization

2 credits

COMM 450Advanced Digital Analytics

3 credits

COMM 455Consumer Insight

2 credits

Total Credit Hours:13

Graduation Requirements

1. Minimum of 120 total semester credit hours as outlined 
2. Grade of C or better in all program-specific 
3. Cumulative grade-point average of 2.0 or higher

4. Complete a minimum of 40 credit hours of upper-division classes (>300 level)

Recommended Sequence of Courses

Individual student circumstances, such as the need for a smaller course load or the number of preparatory English or Math courses a student must take, may require additional semesters to complete the program. Please see your academic advisor for assistance.

First Semester

DM 105, Introduction to Digital Marketing, 3 credits
DM 120, Digital Marketing Strategy, 3 credits
DCC 180, Fundamentals of Content Creation, 3 credits
ENG 101, Introduction to College Writing, 3 credits
BAP 115, Excel and Introduction to Technology, 1 credit
CAR 101, College Success, 1 credit
REL, Religion, 2 credits

Total Minimum Semester Hours: 16

Second Semester

DM 150, Digital Marketing Analytics, 3 credits
SMM 130, Social Media Marketing Content I, 3 credits
TAM 120, Introduction to Sales, 3 credits
TAM 195, Digital Technology Sales, 3 credits
REL, Religion, 2 credits

Total Minimum Semester Hours: 14

Third Semester

DM 160, Digital Marketing Advertising, 3 credits
TAM 275, Advanced Sales, 3 credits
DM 230, Digital Search Marketing, 3 credits
COMM 210, Mass Communication and Society, 3 credits
ENG 201, Intermediate College Writing, 3 credits

Total Minimum Semester Hours: 15

Fourth Semester

DM 240, Digital Mobile Marketing, 3 credits
COMM 310, Writing for Communication Careers, 3 credits
COMM 320, Public Speaking, 3 credits
COMM 330, Digital Channel Strategy, 3 credits
CAR 299, Internship, 1 credit
REL, Religion, 2 credits

Total Minimum Semester Hours: 15

Fifth Semester

COMM 450, Advanced Digital Analytics, 3 credits
COMM 300, Communication Career Workshop, 1 credit
COMM 380, Communication Project Management, 3 credits
COMM 122, Interpersonal Communication, 3 credits
MAT 252, Statistics, 3 credits
REL, Religion, 2 credits

Total Minimum Semester Hours: 15

Sixth Semester

COMM 420, Digital Marketing Strategy II, 3 credits
COMM 350, Communication Research Methods, 3 credits
POLS 110, American Government, 3 credits
GE – SC, any General Education, Social Science Course, ECON 161, Microeconomics is recommended, 3 credits
REL, Religion Upper-Division, 2 credits

Total Minimum Semester Hours: 14

Seventh Semester

COMM 455, Consumer Insight, 2 credits
COMM 430, Conversion Rate Optimization,  2 credits
COMM 370, Media Law and Ethics, 3 credits
GE – Choice, Any General Education, Choice course, ECON 162, Macroeconomics is recommended, 3 credits
GE – LS, any General Education, Life Science Course, 3 credits
REL, Religion Upper-Division, 2 credits

Total Minimum Semester Hours: 15

Eighth Semester

COMM 410, Design Thinking, 3 credits
COMM 360, Conflict Management, 3 credits
COMM 499, Communication Internship, 2 credits
GE – PS, any General Education, Physical Science Course, 3 credits
GE – FA, any General Education, Fine Arts Course, 3 credits
REL, Religion, 2 credits

Total Minimum Semester Hours: 16

Total Digital Marketing – (BAS) in Communication Degree Minimum Credit Hours 120