BUS 351 Marketing Management

This course studies the interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers. The course incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities.

Credits

3 credits

Prerequisite

Completion of 30 credits

Course Content Charge

$55.00 (MyEducator)

Offered

Fall, Winter, Spring