COMM 420 Digital Marketing Strategy II
This hands-on course is designed to provide students with the knowledge and skills necessary to succeed in an ever-changing digital world. Students that successfully complete this class will leave with experience in the development, implementation, and management of digital marketing campaigns. To accomplish this, students will run a semester-long campaign for a brand or business, and will engage in research, strategic planning, content creation, implementation, and post-campaign analysis, for both paid and unpaid channels.
Offered
Fall, Winter, Spring