2019-2020 Academic Catalog

Digital Marketing

Degree

Certificate (Federal aid eligible if certificate is combined with Associate of Science degree. Not eligible for federal aid as a standalone certificate.)

Overview

Come learn through real-life experiences the strategies and tactics it takes to launch a digital marketing campaign and career. Many digital marketers have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Career Opportunities

Companies are eager to hire people with both the strategies and skills necessary to manage their digital marketing campaigns. Some students are currently working on campaigns for larger companies while others are managing the entire marketing efforts for small to mid-sized businesses. If students plan to design their career in Digital Marketing there are really four main career paths students could focus on:

  1. Content Creation
  2. Customer Service
  3. Advertising/Customer Advocacy
  4. Analytics

Learning Outcomes

Upon completion of the certificate, successful graduates will be able to:

  • Strategically develop digital marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
  • Prove the ROI of digital campaigns and marketing initiatives.
  • Apply marketing principles, strategies and tactics in real life situations.
  • Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends.
  • Depending on elective emphasis, the following outcomes could be attained:
  • Create and execute effective mobile and search marketing campaign and plans.
  • Prove understanding of key technology sales methodologies.
  • Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention.

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Certificate Core Courses

Course NumberTitleCredits
DM 105Intro to Digital Marketing

3 credits

DM 120Digital Marketing Strategy

3 credits

DM 150Digital Marketing Analytics

3 credits

Total Credit Hours:9

Certificate Elective Courses

Complete 2 courses, 6 credits
Course NumberTitleCredits
DM 230Digital Search Marketing

3 credits

DM 240Digital Mobile Marketing

3 credits

SELL 195Digital Technology Sales

3 credits

Total Credit Hours:6

Total Credit Hours: 15

Badge: A badge is an online third-party industry training or certification. Most options are free and include: Google Analytics or Adwords, Google Digital Marketing Challenge, and Moz Beginners Guide to SEO.

Recommended Sequence of Courses

Depending upon preparatory courses required, additional semesters may be required to complete the program.

First Semester

Course NumberTitleCredits
DM 105Intro to Digital Marketing

3 credits

DM 120Digital Marketing Strategy

3 credits

DM 150Digital Marketing Analytics

3 credits

Total Credit Hours:9

Second Semester

Course NumberTitleCredits
Elective Program Elective

3 Credits

Elective Program Elective

3 Credits

Badge Industry training or certification

0 credits

Total Credit Hours:6

Total Credit Hours: 15

Graduation Requirements

  1. Minimum of 15 total semester credit hours as outlined
  2. Grade of C or higher in all core courses
  3. Cumulative grade point average of 2.0 or higher
  4. Badge completed and verified by program assistants