Digital Marketing
Degree
Certificate (Federal aid eligible if certificate is combined with Associate of Science degree. Not eligible for federal aid as a standalone certificate.)
Overview
Come learn through real-life experiences the strategies and tactics it takes to launch a digital marketing campaign and career. Many digital marketers have some know-how, but don't understand the strategy and analytics required for a successful campaign.
Career Opportunities
Companies are eager to hire people with both the strategies and skills necessary to manage their digital marketing campaigns. Some students are currently working on campaigns for larger companies while others are managing the entire marketing efforts for small to mid-sized businesses. If students plan to design their career in Digital Marketing there are really four main career paths students could focus on:
- Content Creation
- Customer Service
- Advertising/Customer Advocacy
- Analytics
Learning Outcomes
Upon completion of the certificate, successful graduates will be able to:
- Strategically develop digital marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
- Prove the ROI of digital campaigns and marketing initiatives.
- Apply marketing principles, strategies and tactics in real life situations.
- Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends.
- Depending on elective emphasis, the following outcomes could be attained:
- Create and execute effective mobile and search marketing campaign and plans.
- Prove understanding of key technology sales methodologies.
- Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention.
Course Requirements
Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.
Certificate Core Courses
| DM 105 | Intro to Digital Marketing | 3 credits |
| DM 120 | Digital Marketing Strategy | 3 credits |
| DM 150 | Digital Marketing Analytics | 3 credits |
| Total Credit Hours: | 9 |
Certificate Elective Courses
Complete 2 courses, 6 credits
| DM 230 | Digital Search Marketing | 3 credits |
| DM 240 | Digital Mobile Marketing | 3 credits |
| SELL 195 | Digital Technology Sales | 3 credits |
| Total Credit Hours: | 6 |
Total Credit Hours: 15
Badge: A badge is an online third-party industry training or certification. Most options are free and include: Google Analytics or Adwords, Google Digital Marketing Challenge, and Moz Beginners Guide to SEO.
Recommended Sequence of Courses
Depending upon preparatory courses required, additional semesters may be required to complete the program.
First Semester
| DM 105 | Intro to Digital Marketing | 3 credits |
| DM 120 | Digital Marketing Strategy | 3 credits |
| DM 150 | Digital Marketing Analytics | 3 credits |
| Total Credit Hours: | 9 |
Second Semester
| Elective | Program Elective | 3 Credits |
| Elective | Program Elective | 3 Credits |
| Badge | Industry training or certification | 0 credits |
| Total Credit Hours: | 6 |
Total Credit Hours: 15
Graduation Requirements
- Minimum of 15 total semester credit hours as outlined
- Grade of C or higher in all core courses
- Cumulative grade point average of 2.0 or higher
- Badge completed and verified by program assistants