2019-2020 Academic Catalog

Social Media Marketing

Degree

Certificate, Standard (Federal aid eligible if certificate is combined with Associate of Science degree. Not eligible for federal aid as a standalone certificate.)

Overview

Come learn through real-life experiences the strategies and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Career Opportunities

Companies are eager to hire people with both the strategies and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing there are really four main career paths students could focus on:

  • Content Creation
  • Customer Service
  • Advertising/Customer Advocacy
  • Analytics

Learning Outcomes

Upon completion of the certificate, successful graduates will be able to:

  • Strategically develop social media marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
  • Prove the ROI of social media campaigns and marketing initiatives.
  • Apply marketing principles, strategies and tactics in real life situations.
  • Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends.
  • Depending on elective emphasis, the following outcomes could be attained:
    • Maneuver current tools, platforms and data sources to optimize research, reach, revenues, referrals, and retention.
    • Create relevant and engaging content in the form of copy, pictures, and videos.
    • Apply personal branding principles exemplified by established field professionals 

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Certificate Core Courses

Course NumberTitleCredits
DM 105Intro to Digital Marketing

3 credits

DM 120Digital Marketing Strategy

3 credits

DM 150Digital Marketing Analytics

3 credits

Total Credit Hours:9

Certificate Elective Courses

Course NumberTitleCredits
DM 140Digital Mktg Web Management

3 credits

DM 160Digital Marketing Advertising

3 credits

SMM 130Social Media Mktg Content I

3 credits

SMM 210Social Media Mkgt Strategy

3 credits

SMM 296Social Media Mkgt e-Portfolio

1 credits

Total Credit Hours:6

Total Credit Hours: 15

Badge: A badge is an online third-party industry training or certification. Most options are free and include: Hootsuite certifications, Google Analytics or Adwords, and Facebook Blueprint (paid).

Recommended Sequence of Courses

Depending upon preparatory courses required, additional semesters may be required to complete the program.

First Semester

Course NumberTitleCredits
DM 105Intro to Digital Marketing

3 credits

DM 120Digital Marketing Strategy

3 credits

DM 150Digital Marketing Analytics

3 credits

Total Credit Hours:9

Second Semester

Course NumberTitleCredits
Elective Program Elective

3 Credits

Elective Program Elective

3 Credits

Badge Industry training or certification

0 credits

Total Credit Hours:6

Total Credit Hours: 15

Graduation Requirements

  1. Minimum of 15 total semester credit hours as outlined
  2. Grade of C or higher in all core courses
  3. Cumulative grade point average of 2.0 or higher
  4. Badge completed and verified by program assistants