2017-2018 Academic Catalog

Business - Social Media Marketing, Associate of Applied Science

Degree

Associate of Applied Science

Overview

Social Media Marketing jobs outnumber qualified candidates. Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Apply to LDSBC


Career Opportunities

Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their own career in Social Media Marketing, there are really four main career paths students could focus on:

  1. Content Creation
  2. Customer Service
  3. Advertising/Customer Advocacy
  4. Analytics

Learning Outcomes

Upon completion of the program, successful graduates will be able to:

  • Confirm personal testimony in the restored gospel of Jesus Christ.
  • Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner.
  • Communicate effectively using written and verbal presentation principles.
  • Construct new knowledge using technology and information resource tools.
  • Comprehend and think critically to solve problems.
  • Cultivate a strong, professional work ethic and lifelong learning opportunities.
  • Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies.
  • Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
  • Create a highly-engaged social community of empowered brand advocates.
  • Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention.
  • Prove the ROI of campaigns and marketing initiatives.
  • Create relevant and engaging content in the form of copy, pictures, videos, and infographics.
  • Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations.
  • Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices, and trends.

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Religion Courses

Course NumberTitleCredits

REL Two cornerstone religion courses (4 credit hours)

Course NumberTitleCredits
REL 200The Eternal Family

2 credits

REL 225Foundations of the Restoration

2 credits

REL 250Jesus Christ & Everlast Gospel

2 credits

REL 275Teach & Doct of Book of Mormon

2 credits

REL Two additional religion courses (4 credit hours)

Course NumberTitleCredits
Total Credit Hours:8

College-wide Courses

Course NumberTitleCredits
COM 122Interpersonal Communications

3 credits

ENG 101Intro. to College Writing

3 credits

ENG 220Professional Bus Comm

3 credits

FIN 101Personal Finance

3 credits

Total Credit Hours:12

Program Core Courses

Course NumberTitleCredits
ENTR 150Entrepreneurship

3 credits

IT 110Introduction to Business Tech

3 credits

BUS 101Survey of Business

3 credits

SMM 105Intro to Social Media Mktg

3 credits

SMM 120Social Media Mkt Strategy I

3 credits

SMM 130Social Media Mktg Content I

3 credits

SMM 140SMM Web Management

3 credits

SMM 150Social Media Mktg Analytics

3 credits

SMM 160SMM Advocacy & Adverstising

3 credits

SMM 199Social Media Mkgt Lecture Ser

1 credits

SMM 210Social Media Mkgt Strategy II

3 credits

SMM 296Social Media Mkgt e-Portfolio

1 credits

SMM 299Social Media Mktg Internship

2 credits

Total Credit Hours:34

Electives

Select from the following:

Course NumberTitleCredits
BAP 201Adv Bus Computer Applications

3 credits

BUS 201Principles of Management

3 credits

ENTR 210Launch & Learn

3 credits

ENTR 290Business Modeling

3 credits

PM 140Intro to Project Management

3 credits

SELL 120Introduction to Sales

3 credits

Total Credit Hours:3

Badge

Options include: Hootsuite certifications, Google Analytics or Adwords and Facebook Blueprint. levels of badges; Blitz Metrics Certificates; Google and Google Partners Analytics, Adwords and/or Advertising Certificates

Course NumberTitleCredits

Total Credit Hours: 57

Recommended Sequence of Courses

Depending upon the number of preparatory courses a student must take, an additional semester may be required to complete the program.

First Semester

Course NumberTitleCredits
BUS 101Survey of Business

3 credits

COM 122Interpersonal Communications

3 credits

ENG 101Intro. to College Writing

3 credits

SMM 105Intro to Social Media Mktg

3 credits

Religion Cornerstone Religion course

2 credits

Total Credit Hours:14

Second Semester

Course NumberTitleCredits
ENG 220Professional Bus Comm

3 credits

FIN 101Personal Finance

3 credits

IT 110Introduction to Business Tech

3 credits

SMM 120Social Media Mkt Strategy I

3 credits

SMM 199Social Media Mkgt Lecture Ser

1 credits

Religion Cornerstone Religion course

2 credits

Total Credit Hours:15

Third Semester

Course NumberTitleCredits
ENTR 150Entrepreneurship

3 credits

SMM 130Social Media Mktg Content I

3 credits

SMM 140SMM Web Management

3 credits

SMM 296Social Media Mkgt e-Portfolio

1 credits

Elective ELECTIVE

3 credits

Religion Cornerstone or Religion Elective

2 credits

Total Credit Hours:15

Fourth Semester

Course NumberTitleCredits
SMM 150Social Media Mktg Analytics

3 credits

SMM 160SMM Advocacy & Adverstising

3 credits

SMM 210Social Media Mkgt Strategy II

3 credits

SMM 299Social Media Mktg Internship

2 credits

Religion Cornerstone or Religion Elective

2 credits

Total Credit Hours:13

Graduation Requirements

  1. Minimum of 57 total semester credit hours as outlined
  2. Grade of C or better in all core courses
  3. Cumulative grade-point average of 2.0 or higher
  4. 2 cornerstone religion courses, 2 additional elective religion courses

Business - Social Media Marketing, Associate of Applied Science

Degree

Associate of Applied Science

Overview

Social Media Marketing jobs outnumber qualified candidates. Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Apply to LDSBC


Career Opportunities

Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their own career in Social Media Marketing, there are really four main career paths students could focus on:

  1. Content Creation
  2. Customer Service
  3. Advertising/Customer Advocacy
  4. Analytics

Learning Outcomes

Upon completion of the program, successful graduates will be able to:

  • Confirm personal testimony in the restored gospel of Jesus Christ.
  • Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner.
  • Communicate effectively using written and verbal presentation principles.
  • Construct new knowledge using technology and information resource tools.
  • Comprehend and think critically to solve problems.
  • Cultivate a strong, professional work ethic and lifelong learning opportunities.
  • Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies.
  • Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
  • Create a highly-engaged social community of empowered brand advocates.
  • Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention.
  • Prove the ROI of campaigns and marketing initiatives.
  • Create relevant and engaging content in the form of copy, pictures, videos, and infographics.
  • Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations.
  • Identify the various learning resources that will help their knowledge remain current with changing technologies, best practices, and trends.

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Religion Courses

REL Two cornerstone religion courses (4 credit hours)

REL 200The Eternal Family

2 credits

REL 225Foundations of the Restoration

2 credits

REL 250Jesus Christ & Everlast Gospel

2 credits

REL 275Teach & Doct of Book of Mormon

2 credits

REL Two additional religion courses (4 credit hours)

Total Credit Hours:8

College-wide Courses

COM 122Interpersonal Communications

3 credits

ENG 101Intro. to College Writing

3 credits

ENG 220Professional Bus Comm

3 credits

FIN 101Personal Finance

3 credits

Total Credit Hours:12

Program Core Courses

ENTR 150Entrepreneurship

3 credits

IT 110Introduction to Business Tech

3 credits

BUS 101Survey of Business

3 credits

SMM 105Intro to Social Media Mktg

3 credits

SMM 120Social Media Mkt Strategy I

3 credits

SMM 130Social Media Mktg Content I

3 credits

SMM 140SMM Web Management

3 credits

SMM 150Social Media Mktg Analytics

3 credits

SMM 160SMM Advocacy & Adverstising

3 credits

SMM 199Social Media Mkgt Lecture Ser

1 credits

SMM 210Social Media Mkgt Strategy II

3 credits

SMM 296Social Media Mkgt e-Portfolio

1 credits

SMM 299Social Media Mktg Internship

2 credits

Total Credit Hours:34

Electives

Select from the following:

BAP 201Adv Bus Computer Applications

3 credits

BUS 201Principles of Management

3 credits

ENTR 210Launch & Learn

3 credits

ENTR 290Business Modeling

3 credits

PM 140Intro to Project Management

3 credits

SELL 120Introduction to Sales

3 credits

Total Credit Hours:3

Badge

Options include: Hootsuite certifications, Google Analytics or Adwords and Facebook Blueprint. levels of badges; Blitz Metrics Certificates; Google and Google Partners Analytics, Adwords and/or Advertising Certificates

Total Credit Hours: 57

Recommended Sequence of Courses

Depending upon the number of preparatory courses a student must take, an additional semester may be required to complete the program.

First Semester

BUS 101Survey of Business

3 credits

COM 122Interpersonal Communications

3 credits

ENG 101Intro. to College Writing

3 credits

SMM 105Intro to Social Media Mktg

3 credits

Religion Cornerstone Religion course

2 credits

Total Credit Hours:14

Second Semester

ENG 220Professional Bus Comm

3 credits

FIN 101Personal Finance

3 credits

IT 110Introduction to Business Tech

3 credits

SMM 120Social Media Mkt Strategy I

3 credits

SMM 199Social Media Mkgt Lecture Ser

1 credits

Religion Cornerstone Religion course

2 credits

Total Credit Hours:15

Third Semester

ENTR 150Entrepreneurship

3 credits

SMM 130Social Media Mktg Content I

3 credits

SMM 140SMM Web Management

3 credits

SMM 296Social Media Mkgt e-Portfolio

1 credits

Elective ELECTIVE

3 credits

Religion Cornerstone or Religion Elective

2 credits

Total Credit Hours:15

Fourth Semester

SMM 150Social Media Mktg Analytics

3 credits

SMM 160SMM Advocacy & Adverstising

3 credits

SMM 210Social Media Mkgt Strategy II

3 credits

SMM 299Social Media Mktg Internship

2 credits

Religion Cornerstone or Religion Elective

2 credits

Total Credit Hours:13

Graduation Requirements

  1. Minimum of 57 total semester credit hours as outlined
  2. Grade of C or better in all core courses
  3. Cumulative grade-point average of 2.0 or higher
  4. 2 cornerstone religion courses, 2 additional elective religion courses