Business - Social Media Marketing, Certificate

Overview

Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

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Career Opportunities

Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing there are really four main career paths students could focus on:

1. Content Creation
2. Customer Service
3. Advertising/Customer Advocacy
4. Analytics

Learning Outcomes

Upon completion of the program, successful graduates will be able to:

• Confirm personal testimony in the restored gospel of Jesus Christ.
• Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner.
• Communicate effectively using written and verbal presentation principles.
• Construct new knowledge using technology and information resource tools.
• Comprehend and think critically to solve problems.
• Cultivate a strong, professional work ethic and lifelong learning opportunities.
• Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies.
• Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
• Create a highly-engaged social community of empowered brand advocates.
• Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention.
• Prove the ROI of campaigns and marketing initiatives.
• Create relevant and engaging content in the form of copy, pictures, videos, and infographics. Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations.
• Identify the various learning resources that will help their knowledge remain current with changing technologies, and best practices.

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Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Program Core Courses

SMM 105	Intro to Social Media Mktg	3 credits
SMM 120	Social Media Mkt Strategy I	3 credits
SMM 150	Social Media Mktg Analytics	3 credits
Religion	Cornerstone Religion course	2 credits
Total Credit Hours:		11

Program Elective Courses

SMM 130	Social Media Mktg Content I	3 credits
SMM 140	SMM Web Management	3 credits
SMM 160	SMM Advocacy & Adverstising	3 credits
SMM 210	Social Media Mkgt Strategy II	3 credits
SMM 296	Social Media Mkgt e-Portfolio	1 credits
Total Credit Hours:		6

Badge (choose from the following)

Blitz Metrics

Hootsuite

Facebook Ads

Google AdWords

Google Analytics

Total Credit Hours: 17

Recommended Sequence of Courses

Depending upon the number of preparatory courses a student must take, an additional semester may be required to complete the program.

First Semester

SMM 105	Intro to Social Media Mktg	3 credits
SMM 120	Social Media Mkt Strategy I	3 credits
SMM 150	Social Media Mktg Analytics	3 credits
Total Credit Hours:		9

Second Semester

Elective	ELECTIVE	3 credits
Elective	ELECTIVE	3 credits
Religion	Cornerstone Religion course	2 credits
	Badge
Total Credit Hours:		8

Graduation Requirements

1. Minimum of 17 total semester credit hours as outlined
2. Grade of C or higher in all core courses
3. Cumulative grade point average of 2.0 or higher
4. 1 Cornerstone Religion class

Social Media Marketing Certificate Gainful Employment information.