2017-2018 Academic Catalog

Business - Social Media Marketing, Certificate

Overview

Come learn through real-life experiences the strategy and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

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Career Opportunities

Companies are eager to hire people with both the strategy and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing there are really four main career paths students could focus on:

  1. Content Creation
  2. Customer Service
  3. Advertising/Customer Advocacy
  4. Analytics

Learning Outcomes

Upon completion of the program, successful graduates will be able to:

  • Confirm personal testimony in the restored gospel of Jesus Christ.
  • Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner.
  • Communicate effectively using written and verbal presentation principles.
  • Construct new knowledge using technology and information resource tools.
  • Comprehend and think critically to solve problems.
  • Cultivate a strong, professional work ethic and lifelong learning opportunities.
  • Demonstrate the ability to manage the social media marketing departments of small to mid-sized companies.
  • Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.
  • Create a highly-engaged social community of empowered brand advocates.
  • Maneuver current tools, platforms and data centers to optimize research, reach, revenues, referrals, and retention.
  • Prove the ROI of campaigns and marketing initiatives.
  • Create relevant and engaging content in the form of copy, pictures, videos, and infographics. Assess their own understanding of marketing principles, strategies and tactics and how to apply them to real life situations.
  • Identify the various learning resources that will help their knowledge remain current with changing technologies, and best practices.

Course Requirements

Students are responsible to examine the course description of each course listed below for details of prerequisites, which must be satisfied before registering for the course.

Program Core Courses

SMM 105Intro to Social Media Mktg

3 credits

SMM 120Social Media Mkt Strategy I

3 credits

SMM 150Social Media Mktg Analytics

3 credits

Religion Cornerstone Religion course

2 credits

Total Credit Hours:11

Program Elective Courses

SMM 130Social Media Mktg Content I

3 credits

SMM 140SMM Web Management

3 credits

SMM 160SMM Advocacy & Adverstising

3 credits

SMM 210Social Media Mkgt Strategy II

3 credits

SMM 296Social Media Mkgt e-Portfolio

1 credits

Total Credit Hours:6

Badge (choose from the following)

Blitz Metrics

Hootsuite

Facebook Ads

Google AdWords

Google Analytics

Total Credit Hours: 17

Recommended Sequence of Courses

Depending upon the number of preparatory courses a student must take, an additional semester may be required to complete the program.

First Semester

SMM 105Intro to Social Media Mktg

3 credits

SMM 120Social Media Mkt Strategy I

3 credits

SMM 150Social Media Mktg Analytics

3 credits

Total Credit Hours:9

Second Semester

Elective ELECTIVE

3 credits

Elective ELECTIVE

3 credits

Religion Cornerstone Religion course

2 credits

Badge

Total Credit Hours:8

Graduation Requirements

  1. Minimum of 17 total semester credit hours as outlined
  2. Grade of C or higher in all core courses
  3. Cumulative grade point average of 2.0 or higher
  4. 1 Cornerstone Religion class


Social Media Marketing Certificate Gainful Employment information.